Social organisation-Collaboration

Looking at the examination of what last week's lecture has concluded, the contemporary changes within large-scale organisations is an outcome that undergoes a shift in the development of new forms of media and technologies, which has expanded communication and distribution within the public. In this entry, we will be focusing on micropolitics instead of 'Big politics' as referring to this week's content, which we put emphasis on how the society has adopted new approaches to reshape the society in a way of collaboration.

To start of this topic, in my own perspective, media, is an entirety that holds a great value bringing a larger group of people together; a base to create our social networks which serves as a platform to deliver messages to a community. The significance of my definition is to demonstrate the impact of current techniques for collaboration that are adopted in this stage. For example, the prevalence of P2P (peer to peer) networks is the distributive resources between users in such a way that collaboration takes a major role spreading the information to larger audience. This structure, in other words, has enabled a more open discussion atmosphere via virtual communities. That is, each individual network has become a form of resources in exchange of more resources from many others. Within this open and decentralised environment, the movement of common interest will be creating more connection between each other and that means, each transverse established frames involve 'experimentation and an openness to be experimental' (Jellis, 2009). It's also true to say that this method has allowed individuals and groups to empower the future. (Jellis 2009)

This is what new social media such as Facebook, Twitter have given us power to publish variety of contents and share with abundant resources that may be utilised for others. It is a democratic media outlet for the most fundamental, accurate creation to the contribution of any possible issues occur. Other than this, Collaboration and autonomy in journalistic practice are now encouraged to be multi-platform journalists, who are capable to distribute across different fields such as photography, online or film. What this means is that the establishment of a more diverse and stronger capabilities to adapt to a more dynamic digital world has come to the point where journalistic practices can be overlapped and enhanced at an extent of pushing collaboration to an even higher level. Example such as the #media2012 campaign in 30 seconds which is proposed to reach the collaborative purpose between social organisations and mainstream media organisations as a whole.

To conclude, the focus of this entry is correlated to Cain's article (2012), which has suggested the idea of new groupthink is genuinely expressed as the 'creativity and achievement come from an oddly gregarious place', the collaborative organization are now not exclusive to anybody but participants can be from anywhere to partially get involved, solve a single problem and meet the final goal.

References:
Jellis, T (2009), 'Disorientation and micropolitics: a response', spacesof [aesthetic] experimentation, <http://www.spacesofexperimentation.net/montreal/disorientation-and-micropolitics-a-response/>

Cain, S(2012) 'The Rise of the new groupthink', The New York Times, <http://www.nytimes.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink.html?_r=0>